Europe United gets new logo

After a tight race, Europe United members voted on Tuesday their new logo, "star of unity". The winner logo was designed by Bengt Beier. The new mark establishes a strong link between being a pan-European political party and the values it represents by incorporating the iconic yellow star with a tag line "Europe United".

Bengt Beier: "The solid background allows for blending the flags, logos or coat of arms of subdivisions to show that we are both European and German/Scottish/Parisien/you name it - That we do not want a centralist state and that we could also advocate local or national issues. The text in italics shows that we are a progressive party."

The logo is readily permutable such that all the peoples of Europe can take ownership of it. It allows the combination of regional and national symbols within an architecture that remains constant throughout the EU. The logo communicates the essence of our brand: United in Diversity.

Senate Chairperson, Brigit McCone: The words "Europe United" stand out on the first banner, it associates in my mind with the EU flag, national flags, languages, culture etc.. Basically, I see it and my first reactions are "Political party. EU. Preserved national cultures". In other words, with what we as a party are about."

The logo will be now finepolished and taken soon after that in use in every level of communication.